What is Digital Marketing?
Digital marketing is a procedure or an object to reach out to customers through Mobile devices, Search engines, Social Media, and other mediums to reach out to customers.
Types of Digital Marketing.
Search Engine Marketing (SEM).
Search Engine Optimization (SEO).
PPC (Pay Per Click).
SMM (Social Media Marketing).
Influencer or Affiliate Marketing.
Advantages of Digital Marketing
You can reach out to the customer globally through the website
A well planned and targeted audience digital campaign can reach the desired customer at a lower cost than other marketing ways.
Knowing or measuring online line marketing with the help of Web Analytics, and other metric tools will give you the sight of how your campaign is running. You can gain information on how your customers respond to advertising through the website.
You can categorize your customer from their area of interest.
By using social media you can gain customer loyalty and create a reputation for engaging with customers.
Unlike other media, your customers are one click away from buying products that’s why digital marketing is very seamless.