Content Marketing

• Why content marketing important ?

• What is content marketing ?

• What is the types of content marketing ?

Definition of content marketing

Content marketing is a marketing strategy, which used reach to the audience or customer for improve awareness our product or services or to attract customer and build trust of that customer. In content marketing we used “TITLE”, “SHORT OR LONG DESCRIPTION”, “KEYWORDS” etc. We reach to audience by creating attractive videos, product or service description, articles, podcast .We use content marketing in social media, videos, articles, podcast advertising.

Importance of content marketing

• Content marketing helps you build your relationship with your customers

• Content marketing main objective is generate sales for business.

• In content marketing we create and sharing brand image, quality of our business and services to the audience. 

• Content marketing influence the purchase decision of buyers.

• Lead generation is main important role of content marketing.

Types of content marketing  

• Blogs 

• Infographic

• Podcast

• Social media

• Vedios

  
  

Blogs : 

• What is blog content marketing ?

• What is purpose of blog content marketing ?

• What are the steps of blogs content marketing ?

Blog content marketing is marketing strategy which we used reach to target customer or audience through the use of blogs. In blogs content include deep information and photos about the product and services. Blog content is help get people interested in your company or product and services. 60% marketer says the blogging is their best inbound marketing priority. 

Purpose of blog content marketing 

The purpose of blog marketing is informing our product and services to the reader and increase visibility and sell on website.

How to create blog successfully 

1. Select blog topic / purpose

2. Resister or host blogs

3. Design blogs

4. Decide how frequently you sheard blogs

5. Write similar and valuable content

6. Need CTA

7. Launch blogs

8. Analyze and track blogs

Infographic content : 

• What is infographic content ?

• What is purpose of infographic content marketing ?

• What is the steps of infographic content marketing ?

Infographic content marketing is graphic representation on blogs in clearly manner. 

The infographic marketing is type of content marketing that specially create, publish and shear of information about service and product through the graph.

Purpose of infographic content marketing 

The main purpose of infographic content marketing is create the brand awareness and increasing sales in target audience with the help of graphs and small image description. 

How to create infographic content marketing 

1. Select the topic

2. Create the content 

3. Select type of infographic 

4. Select or create infographic template 

Podcast : 

• What is podcast ?

• What is purpose of the podcast ?

• What is the step creating the podcast ?

Podcast content marketing is a promoting advertising and selling our product and services through the audio content. It is help us to reach our audience or customer and telling them about our product and services with the help of audio content. 

purpose of the podcast 

Entertaining the audience or people is the main purpose of the podcast marketing.

Steps of creating the podcast 

1. Structure the shows. 

2. Episodes schedules with intro and outro.

3. Decide or organize an interviews. 

4. Practice the hosting skills.

5. Upload the podcast. 

Social media :  

• What is social media content marketing ?

• What is the purpose of social media content  marketing?

• What is the step of creating social media content ?

Social media marketing strategy is creating shearing post articles podcast videos of our product and services with the audience through the only social media like whatsapp, instagram, linkedin, twitter, facebook, snapchat and many more. 

Purpose of social media content  marketing 

The main purpose of content marketing is the increase the sell and brand awareness of our product and services. 

6 steps of social media content marketing 

1. Search your target audience 

2. Create goals

3. Competitor analyzing

4. Create or develop content 

5. Calendar creation

6. Evaluate content/ blogs

Videos content : 

• What is video content marketing ?

• What are the types of video content marketing ?

Video content marketing is the new marketing strategy. In video content marketing we creating and sharing the related video with the audience and our customers. 

Types of video content marketing 

1. Education video content 

2. Product description video content

3. Explain / tutorial videos content

4. Live videos content

5. Business or company cultural video content

6. movies/ films videos content