Content Marketing

• Why is content marketing important?

• What is content marketing?

• What are the types of content marketing?

Definition of content marketing

Content marketing is a marketing strategy, which used reach to the audience or customer to improve awareness of our product or services or to attract customers and build the trust of that customer. In content marketing, we used “TITLE”, “SHORT OR LONG DESCRIPTION”, “KEYWORDS” etc. We reach the audience by creating attractive videos, product or service descriptions, articles, and podcasts. We use content marketing in social media, videos, articles, and podcast advertising.

Importance of content marketing

• Content marketing helps you build your relationship with your customers

• Content marketing's main objective is to generate sales for the business.

• In content marketing we create and share a brand image, the quality of our busy, ness, and services to the audience. 

• Content marketing influences the purchase decision of buyers.

• Lead generation is a main important role of content marketing.

Types of content marketing  

• Blogs 

• Infographic

• Podcast

• Social media

• Videos

Blogs : 

• What is blog content marketing

• What is purpose of blog content marketing?

• What are the steps of blog content marketing?

Blog content marketing is a marketing strategy that we used to reach target customers or audiences through the use of blogs. In blogs content include deep information and photos about the product and services. Blog content helps get people interested in your company or product and services. 60% of marketer says blogging is their best inbound marketing priority. 

Purpose of blog Content marketing 

The purpose of blog marketing is to inform our product and services to the reader and increase visibility and sell on the website.

How to create ate blog successfully 

1. Select blog topic / purpose

2. Resister or host blogs

3. Design blogs

4. Decide how frequently you hear blogs

5. Write similar and valuable content

6. Need CTA

7. Launch blogs

8. Analyze and track blogs

Infographic content : 

• What is infographic content?

• What is the purpose of infographic content marketing?

• What is the steps of infographic content marketing?

Infographic content marketing is the graphic representation of blogs in a clear manner. 

Infographic marketing is a type of content marketing that especially crates, publish, and shear information about a service and product through a graph.

Purpose of infographic content marketing 

The main purpose of infographic content marketing is to create brand awareness and increase sales in the target audience with the help of graphs and small image descriptions. 

How to create infographic content marketing 

1. Select the topic

2. Create the content 

3. Select the type of infographic 

4. Select or create an infographic template 

Podcast : 

• What is a podcast?

• What is the purpose of the podcast?

• What is the step in creating the podcast?

Podcast content marketing is promoting advertising and selling our products and services through audio content. It helps us to reach our audience or customer and tell them about our product and services with the help of audio content. 

purpose of the podcast 

Entertaining the audience or people is the main purpose of cast marketing.

Steps of creating the podcast 

1. Structure the shows. 

2. Episode schedules with intro and outro.

3. Decide or organize an interview. 

4. Practice hosting skills.

5. Upload the podcast. 

Social media :  

• What is social media content marketing?

• What is the purpose of social media content marketing?

• What is the step of creating social media content?

Our social media marketing strategy is creating and sharpostspost articles and podcast videos of our product and services with the audience through the only social media like WhatsApp, Instagram, linkedin, Twitter, Facebook, Snapchat, and many more. 

Purpose of social media content  marketing 

The main purpose of content marketing is the increase the sales and brand awareness of our products and services. 

6 steps of social media content marketing 

1. Search your target audience 

2. Create goals

3. Competitor analyzing

4. Create or develop content 

5. Calendar creation

6. Evaluate content/ blogs

Videos content : 

• What is video content marketing?

• What are the types of video content marketing?

Video content marketing is the new marketing strategy. In video content marketing we create and share the related video with the audience and our customers. 

Types of video content marketing 

1. Education video content 

2. Product description video content

3. Explain / tutorial videos content

4. Live videos content

5. Business or company cultural video content

6. movies/ films videos content