Digital Marketing Guide For Beginners

You may think that digital marketing is not important for your day-to-day living. Here, you'll learn that it is an essential part!

HOW?

If you are a business owner, or if you are thinking of kick-starting your business, then digital marketing is the tool that will help you promote and grow your business. It helps you increase awareness at a wider range, generate leads, and advertise your product or service online in a short period.

WHAT IS IT?

So basically, Digital marketing is the use of the internet, electronic devices, social media, and other channels to attract and reach customers widely.

Digital Marketing Channels :

1. Website marketing

2. Pay-per-click advertising

3. Content marketing

4. Email marketing

5. Social media marketing

6. Affiliate marketing

7. Video Marketing

8. SEO

Reason to choose a career in Digital Marketing :

1. High demand in the market
2. Great growth
3. Perfect platform to start or promote your business
4. Good pay
5. Creative field
6. Lots of varieties

Now, let’s understand the importance of digital marketing.

-Digital Marketing offers cost-effective marketing solutions :

Price is another benefit of digital marketing. Compared to traditional marketing, online marketing is very cost-effective. If you advertise online, whether on social media, websites, or search engines, you set your budget and set a price for your ad. You have complete control over how much you spend. Also, you can pause or stop your strategy whenever you need.

-Digital Marketing offers you with targeting options :

With online marketing, you can use targeting options like:

• -Age

• -Location

• -Interest

• -Marital Status

• -Hobbies

• -Device and more

Such options can be used when you launch a PPC Campaign.

- Accurate Tracking and Measurement :

Online marketing solves a traditional marketing problem — tracking.
 Tools like Google Analytics, Google search console, and Google Ads make monitoring your strategy easy. With Google Analytics, you can track website traffic, user behavior, and website conversions.

-Continuous campaign performance feedback :

HOW TO USE 8 DIFFERENT TYPES OF DIGITAL MARKETING CHANNELS??

1.     Website marketing and Web Development :

In simple words, website marketing is promoting a business website to gain more visitors. Website marketing usually means getting on the first page of search results.

A website marketing strategy can include:

·         Optimizing your website for search engines so more people find you
·         Publishing blog posts
·         Running a contest or giveaway
·         Promoting your website on social media and/or in your email newsletter
·         Offer downloadable educational resources like white papers, eBooks, ultimate guides, etc.
·         Offer downloadable sales resources like brochures or posters
·         Offer a webinar or sales demo (live or recorded)
·         Offer information about services you offer in blog posts or articles
·         Advertise on social media platforms (Instagram or Facebook ads)

How to build a website marketing strategy:

·         Figure out who your buyers are
·         Look at what’s working on your website, and what isn’t
·         Choose goals and what tools you’ll need to reach them
·         Plan the campaigns you need to meet your goals

2.   PPC :

GOOGLE ADS :

Google ads are created by Google which is an advertising service that allows you to clickable ads in Google search results. Advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ad.

KEYWORD RESEARCH FOR PPC :

Keyword research for PPC is important but also time-consuming for advertisers. Keyword research is an essential SEO task that involves identifying popular words and phrases people enter into search engines.

3.     Content Marketing :

Content marketing is a digital marketing technique that focuses on creating original and helpful content for users.
Your content needs to be “perfect” and “unique”
Perfect content is all about delivering the right and useful information to the visitors. Using blogs, e-Books, social media posts, graphics, and videos, content marketing attracts potential customers, keeps them engaged, and moves them further along the sales funnel.

4.     E-mail Marketing :

E-mail marketing is the type of digital marketing that allows you to reach or communicate with potential customers, which can also be used for advertising the product or service and generating leads to your website.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers as it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

Types of Emails you can send to prospects:

-         Newsletters
-         Lead nurturing
-         Milestone emails
-         Welcome emails
-         Curated content emails
-         Abandoned cart emails
-         New product announcement emails.
-         Special offer emails
-         Review request emails

5.     Social Media Marketing :

Social media marketing is a strategy of digital marketing that uses social media platforms for promoting and advertising business, engaging the target audience, and providing your customer's direct support.

Various social networks that can be used in SMM :

-         Facebook
-         Twitter
-         Linked in
-         Instagram
-         Snapchat
-         YouTube
-         Pinterest

 SMM is the most popular and core part of Digital Marketing.

6.     Affiliate Marketing :

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products.
The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.

Three different parties are involved in affiliate marketing, which is -

1.     Seller and product creators.
2.     The affiliate or advertiser.
3.     The consumer.

The affiliate gets paid in various ways:

-         Pay per sale
-         Pay per click
-         Pay per lead

7.     Video Marketing :

Video marketing is a digital marketing strategy that uses videos to attract, engage, and educates prospects. Companies make use of videos on their websites and also on youtube channels to reach and attract customers. Video marketing allows you to capture users' interest in a couple of seconds. Videos command more attention and that is why it is a strategy used by many companies to advertise their product or business within a short period.

8.     SEO :

SEO stands for Search Engine Optimization which is the process of improving the quality and quantity of your website for increasing its visibility to relevant searches. Increasing your ranking requires on-page SEO and off-page SEO.

Types of SEO :

        -      Technical SEO

Technical SEO is the practice of using coding languages to identify different parts of a page. It requires using coding languages like HTML, CSS, JAVA, JavaScript, PHP, or SCHEMA. It is more important to remember 3 core tags of HTML in Technical SEO.

-      Local SEO

Local SEO is the procedure of adding your business to online directories and targeting location-based keywords with content on your site. Local SEO increases the chances that people find your company before they find your competitors when they look up your business name or industry online.