Top 10 Digital Marketing Tools For Beginners | Digital Marketing

    Digital marketing is typically referred to as using the internet and other digital communication mediums for promoting businesses and services online. It’s used for brand awareness, lead generation, and increasing customer engagement.

          
For digital marketing, we will require some tools for SEO, designing, social media marketing, etc. There are tools available on the internet; some are paid tools and some are free tools. In this blog, we will learn about some of the best digital marketing tools for beginners, mostly those that are free and useful for performing digital marketing. Following is the list of digital marketing tools and their indetail use in digital marketing: 

1.Canva-:  

Canva is a free or paid design tool used for digital marketing in a number of ways, such as creating graphics, logo designing, creating social media content, etc. One can use the free version of Canva at the beginner level. The paid version of Canva unlocks so many ready-to-use templates for our business.

2.Google Analytics-:       

      Google Analytics is a free tool that helps digital marketers understand their website and app performance and helps them to improve digital marketing strategies. Google Analytics is used to track website traffic, understand customer behavior, optimize campaigns, and improve the user experience.
Following is the step-by-step procedure on how to use Google Analytics: 
1) Set up an account on Google Analytics.
2) Add a tracking code to the HTML code of each page that you want to track.
3)View Reports.
4) Analyze data and make required changes in the website.

3.Google Search Console-: 

Google Search Console is another free digital marketing tool offered by Google to monitor and maintain your site's performance on Google search results. For a beginner, the Google search console is typically used for preparing site audits for SEO. From Google Search Console, we can learn about the page speed (loading time), indexed pages, top URLs, etc. Also, we can analyze if there is any duplicate content present on pages of our website. According to the findings, we can make changes to the website so that it will rank higher on the SERP.

4.Ubersuggest-:

 

For performing SEO on your website, the very first step is to do keyword research. It is a process of finding and analyzing search terms that people enter into search engines.There are many free tools available on the internet, but UberSuggest is the best tool for doing keyword research. It helps in generating keywords, performing site audits, and doing competitor analysis.

5.Ahrefs -:     

 Ahrefs is a free digital marketing tool that helps with many aspects of SEO and online marketing. Ahrefs is used for backlink checking, which shows about followed and nofollowed links of your website.
It’s also used for keyword research, content optimization, site audits, and link building. Ahrefs is the SEO tool used by the marketers to obtain higher Google ranking of websites.

6.Semrush -:

Semrush is a digital marketing tool used for site audits, social media management, and competitor analysis. One can use Semrush’s site audit feature to get a list of problems that are causing your website to underperform.
Semrush can also help in PPC (Pay Per Click) advertising. Semrush can help you select the country or city where you want to display your ads and provide metrics like monthly search volume and cost per click.

7.Google Trends -:

Google trends can help you find popular keywords and long tail keywords that can be used in your content strategies. You can also compare the popularity of different keywords which are the most important for your business.
Google trends can also help you find short term trends;Also in performing competitors analysis.By using Google trends,you can stay informed about the latest trending keywords and be able to adapt quickly to new methodologies.

8.Buffer -:

Buffer is a social media management tool that helps in many aspects of digital marketing. It helps in content creation, scheduling of the post, building an audience, and analyzing results.
Buffer offers both free as well as paid plans.Free plans are good for individual users, while paid plans provide analytics, reporting, and engagement tools, which are beneficial for businesses and marketing agencies.

9.Hootsuite -:

Hootsuite is an ultimate social media management tool. It’s a tool that is used to post to all your social media networks at once. It’s a paid tool used for creating content, handling multiple social media accounts, analyzing performance, and scheduling posts.
Hootsuite has some unique features that set it apart from other social media management tools; Hootsuite's AI Assistant, OwnWriterAI, can generate social media posts and captions also.

10.Keyword Everywhere  -:

Keyword Everywhere is a browser extension that helps digital marketers and content creators find different keywords or phrases to improve their online presence. It can be used for a variety of purposes, including keyword research, content optimization, competitor analysis, trend analysis, and traffic analysis.
 
These are some of the important digital marketing tools that are very helpful for a beginner performing digital marketing tasks.
 
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