What is Email marketing? Email marketing for beginners.
What is email marketing?
Types of email marketing
Advantages or benefits of email marketing
What is Email Marketing-
Email marketing is another tool or strategy of digital marketing. Nowadays google provides Gmail facility to promote your business through email. You can directly chat or communicate with your customers in their inboxes. It's convenient for both of you.
New product/service announcement emails
Special offer emails
Such types of emails are included in the Email marketing strategy.
Types of Email Marketing:
Welcome email- Businesses, companies or any other online store send the first email after subscription to their new customer, subscriber, or newsletter subscriber via gmail which is known as welcome email. Welcome email is the first impression of a company, business or any online store.
Nproduct/service ice announcement email- Announcement emails are a way to inform or aware customers of company announcements, new product launching, changes in services, etc.
Special Offer / Discount Offer Email- Special offer mail or discount offer email is serviced sed to tell or inform customers, clients about special discounts on particular products or services. Discount Offer Email well-executed email campaigns attract new customers, increase the trust of existing customers, and gain m e-business profits.
Newsletter- the newsletter is a way to share news related to your business.
In other words, a newsletter is a way or opportunity to share thoughts, tips, and ideas -which brings value to your customer.
Advantages or Benefits of Email Marketing:
Create Brand Awareness- It is one of the major advantages of email marketing. You can create awareness of your brand with the help of email marketing. Emails can be sent to a large number of recipients. And it's a cost-effective method to promote your brand.
Increase Customer Loyalty- Nowadays customer loyalty is the biggest strength of your business. And email marketing is an important tool to maintain relations with customers. it's a powerful way to build trust and loyalty with customers.
Selling your Product and Services (Conversion)- You can engage customers with the help of welcome emails, promotional emails, special offer emails, discount emails, etc. You can send subscriber email campaigns to increase your product sale.