What is Email marketing? Email marketing for beginners.
What is email marketing?
Types of email marketing
Advantage or benefits of email marketing
What is Email Marketing-
Email marketing is another tool or strategy of digital marketing. Nowadays google provides Gmail facility to promote your business through email. You can directly chat or communicate with your customers in their inbox. It's convenient for both of you.
Welcome emails
New product/service announcement emails
Special offer emails
Newsletter
Such types of emails are included in Email marketing strategy.
Types of Email Marketing:
Welcome email- Businesses, companies or any other online store send the first email after subscription to their new customer, subscriber, newsletter subscriber via gmail which is known as welcome email. Welcome email is the first impression of a company, business or any online store.
New product / service announcement email- Announcement emails are a way to inform or aware customers about company announcements, new product launching, changes in services, etc.
Special Offer / Discount Offer Email- Special offer mails or discount offer email used to tell or inform customers, clients about special discounts on particular products or services. Discount Offer Email well-executed email campaigns attract new customers, increase the trust of existing customers, and gain more business profits.
Newsletter- the newsletter is a way to share news related to your business.
In other words, a newsletter is a way or opportunity to share thoughts, tips, and ideas -which brings value to your customer.
Advantages or Benefits of Email Marketing:
Create Brand Awareness- It is one of the major advantages of email marketing. You can create awareness of your brand with the help of email marketing.Emails can be sent to a large number of recipients. And it's a cost effective method to promote your brand.
Increase Customer Loyalty- Nowadays customer loyalty is the biggest strength of your business. And email marketing is an important tool to maintain relations with customers.its powerful way to build trust and loyalty with customers.
Selling your Product and Services (Conversion)- You can engage customers with the help of welcome emails, promotional emails,special offer mails, discount mails,etc.you can send subscriber email campaigns to increase your product sale.
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